R+M Enhances its Roster with Sustainability
Primary Contact, R+M: Greg Norton, EVP
Office: 919-677-9555, ext. 23
Primary Contact, Geami: Kristen Dauzat, Sales and Marketing Analyst
Cary, NC — November 17, 2011 – 100 percent recyclable, eco friendly packaging materials swaddling the products we buy while in transit – that’s what we consider packaging with a conscience. Fortunately, Fortune 500 companies and Top 100 catalogers around the world feel the same way. It’s also why we at R+M, a brand experience agency, are proud to announce that GeamiTMand their GreenWrapTM family of products has appointed us as their agency of record.
Geami is a leading innovator in protective, eco friendly packaging. Their GreenWrap product line of paper-based protective packaging materials provides sustainable packaging solutions for businesses looking for an alternative to oil-based plastic packing materials such as bubble packaging, foam wrap and air pillows. The proven cushioning properties of GreenWrap help to ensure that products will survive the rigors of small parcel shipping and arrive at the customer’s door in good condition. Nearly 20,000 packages are shipped daily with their contents protected by GreenWrap packing materials.
“We were looking for direction in how to structure the value of our product lines and articulate that value in a manner that would resonate with our diverse target audiences. R+M’s ability to help us see our value from our customers’ point of view was crucial and the exact insight we were in search of. They brought to the table the strategic thinking and creative focus we needed, helping align our branding and messaging strategies for maximum effect. We’re excited about this partnership and look forward to great things to come,” said Braulio Libero, President.
R+M’s relationship with Geami involves end-to-end guidance and support to include corporate and product brand management, marketplace positioning, message development and execution of communications initiatives.
“A perfect match,” said Greg Norton, R+M’s Executive Vice President, “that’s the only way to describe our relationship with Geami. They have a compelling product line perfectly positioned to capitalize on the ever-growing green trend and a management team that is both strategically innovative and open minded. As a brand experience agency with a penchant for social responsibility we could not have scripted a better partnership.”
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at www.rmagency.com.
Geami uses patented technology to create paper-based protective packaging that is designed to protect a wide range of products during shipping and handling. Founded in 1994 and based in Raleigh-Durham, North Carolina, Geami is a privately held company supplying sustainable packaging supplies to Fortune 500 companies, Top 100 catalogers and light-volume shippers worldwide. The 100 percent recyclable GreenWrap family of eco friendly packaging materials serves as a cost-effective replacement for oil-based materials such as foams, bubble packaging and air pillows. Nearly 20,000 packages are shipped daily with their contents protected by GreenWrap. Learn more by visiting www.geami.com/greenwrap.html.