Engage the Right Brain, and the Left Will Follow
Create advertising and you’ll make an acquaintance. Create an experience that makes an emotional connection and you’ll build a relationship. Then you’ll get pored over, talked about, shared. That’s what we create. It’s not semantics. Your customers own your brand and your employees must live it through everything they say and do. It’s vital to turning customers into brand advocates, and far too often overlooked. We don’t overlook it.
While we focus on brands who positively impact our health, well-being and social responsibility, building relationships through experiences is our expertise. We all make decisions with our hearts, then attach some Vulcan logical rationale to our purchase.
We can help you make those deeper, more emotional connections, and get your employees to engage your customers at every touch point. That’s our wheelhouse.
- Unique Value Proposition (Positioning, Messaging, Personality, Promise)
- Brand Architecture
- Company + Product Naming
- Marketing Plan
- Product Launch
- M+A Transition
- Lead Generation (Nurturing, Marketing Automation*)
- Content Strategy + Development
- Employee Brand Alignment
- Internal + External Communications
- Sales Optimization
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media
- Media Planning + Placement
- Public Relations
- Identity + Logo + Tagline Development
- Digital: Web + Interactive + Mobile + App + Video
- Print: Collateral + Direct Marketing + On + On
- Tradeshow + Event
- Street Marketing
*As an Act-On APEX Partner, R+M has expertise in lead generation and lead nurturing. We can help you develop, execute and manage strategies that align marketing and sales and ultimately turn marketing-qualified leads into sales-qualified leads.