Brand champions defend your brand, win or lose. A brand should always strive to take care of its champions, right? So why would a brand give its brand champions the black flag (racing’s penalty flag)? How long do you think they’ll remain loyal to your brand?
World Leader in Bioinnovation Leverages Internal Culture to Build Recruiting Database
Before committing a large portion of the employee recruitment budget to hiring an outside recruiting company, Novozymes took a closer look at the valued resources inside their company first.
Brand-experience agency hosted AIGA Studio Open House in someone else’s house.
For one night only, R+M moved its agency to Artspace in downtown Raleigh, North Carolina.
R+M, a Cary brand-experience agency, wanted to make it easy for attendees of the design and advertising event to come and get a taste of R+M. So they packed up their work, their culture and their snacks and brought it all to Artspace for the AIGA Studio Open House, held on March 10.
N.C. School of Science, Math Collects Nearly 560,000 Pounds of Food in One Day
Earlier this month, the North Carolina School of Science and Mathematics (NCSSM) collected nearly 560,000 pounds of food in one day thanks to an army of volunteers, including Beverly Murray, president of R+M and alumna of NCSSM’s first graduating class, the Class of 1982. Murray was part of the school’s Alumni Leadership Committee, which helped organize and promote the March 5 event on the school’s Durham campus. Documentation will be submitted to Guinness World Records later this month to confirm the record-breaking event.
Our focus is creating experiences for brands that value health, well-being and social responsibility. Through our expertise, we have gained a deep understanding into people who value these things (counting ourselves as part of that group).Our focus is creating experiences for brands that value health, well-being and social responsibility. Through our expertise, we have gained a deep understanding into people who value these things (counting ourselves as part of that group).
Recently, our president, Beverly Murray, was interviewed by the Associated Press for her insight into a growing trend – dining in. In the article, Murray explains how the economy has helped restaurant-goers get reacquainted with their kitchens and learn to enjoy cooking healthy at home.
New Year’s Eve is a time for new beginnings and putting our best foot forward. R+M capitalized on that by launching Wake County’s 86it Anti-Litter Movement at First Night Raleigh, the area’s annual New Year’s Eve celebration.
Under the agency’s guidance, Wake County’s Environmental Services Department will continue to spread the 86it message at county-wide events and social networks in the coming months. The 86it Anti-Litter Movement will be partnering with NHL Green to spread the 86it and recycling messages at the NHL All-Star Weekend at the RBC Center.