Marketing automation explained in terms we’d all prefer to read about: Star Wars.
A/B Testing – Cage Fighting for the Web
What is it and why is it important? A/B testing is exactly what it sounds like – testing multiple versions of a website element with a metric (a measurable goal) to see which one wins the bout. It’s also known as Conversion Rate Optimization (CRO), or UFC (Ultimate Fight for Conversion). There are three phases [...]
The Path to an Experience
I promised myself I wouldn’t do this, but I’m going to anyway. My first blog post was about Disney and I’m doing it again. My family just got back from the World and I noticed something that sparked an idea for a blog post.
The Imagineers at Disney are truly magicians when it comes to creating experiences for the guests in the parks. Their attention to detail and the multi-sensory approach to controlling how and what you’re experiencing is sometimes scary.
You’ll Get Nothing and You Will Love It
Let me start by saying I’m a huge fan of Disney. Walt Disney World (WDW) the theme park, to be specific. The movies are great (PIXAR included.) The merchandise, although expensive, is nice. And I certainly can’t complain they own Marvel now. I am a True Believer after all. Thanks Stan Lee.
WDW is where it’s at for me. That’s where you can experience the brand to it’s fullest.
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