Marketing automation explained in terms we’d all prefer to read about: Star Wars.
What is it and why is it important? A/B testing is exactly what it sounds like – testing multiple versions of a website element with a metric (a measurable goal) to see which one wins the bout. It’s also known as Conversion Rate Optimization (CRO), or UFC (Ultimate Fight for Conversion). There are three phases [...]
What a great time to be in the field of brand management. From the beginning of commerce we’ve always known that if a product or service is not relevant to the value or demand of the audience, it will never get off the ground.
We live in a society where quick fixes are heralded, listening is a lost art and strategic planning is a luxury. Marketers are caught in a squeeze of expectations and a sea of suggestions. The answer is not another Powerpoint presentation, it’s getting everyone to see the big picture to make smarter decisions. It’s sometimes called a song sheet, but We call it a marketing dashboard.
Recently we had a “kick-off” meeting with a new client. Consistently these are highly productive meetings with the client’s leadership team. We deep dive into each individual’s responsibilities and their role in advancing the vision of the company. This is one of those rare times where, if you pay close attention to the details, you can get a really good glimpse of whether an organization looks at marketing as a culture or merely a department.
You stop at red, you go at green, the greatest sky is always the bluest and some prisons in Texas dress their inmates in bubble-gum pink so they don’t kill each other. Color activates your brain. It engages, informs and attracts – but above all – color affects emotion.
Growth is exhilarating. From mergers and acquisitions to partnerships and joint ventures, few things in the business world get the adrenaline pumping like putting all the pieces of a deal together, getting them aligned and driving it across the finish line.
When brands aren’t true to their name, consumers suffer. Everyday, women ask more from our cosmetics. But, are we asking the right questions for our health? To better understand the emerging opportunities in cosmetic brands — women’s expectations and the industry’s response — I sat down with Kristin Adams, the founder and CEO of Afterglow Cosmetics.