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Marketing Managers Toolkit: Tool#17

We all need to step away from our computers and strengthen our non-verbal core – our eyes.

Whether you’re a marketing manager conveying “me no likey” to your agency’s pitch or a wife rolling your eyes at the 50th iteration of your husband’s story about that one time in high school, you don’t want your non-verbal message misconstrued. Plus these eye-xcercises ; ) actually relieve stress and strengthen eye muscles.

Once your eyes are properly warmed up, let’s take it up a notch. Our personal trainer can show you how to use eye strength to see into the hearts of your customers.

Ok, are you ready? Here we go, one-and-two-and-three-and-four.

Fig. A “The Ummm”

Have you ever been frozen by a question you should have the answer to, but don’t? You stall by looking to the sky then to the ground, hoping the answer will appear out of nowhere. It’s actually a good eye exercise. Give it a go. Keep your head still and look up as if you’re trying to see the top of your head, then look down as far as you can. Repeat ten to 20 times. Finish the exercise by looking straight ahead and blinking a few times.

Fig. B “The Mona Lisa”

The sign of a good portrait, whether painted or photographed, is the eyes seem to follow you around the room, like a “Scooby-Doo” cartoon. Turns out it’s an excellent way to tone your eye muscles. Again, keep your head still and look quickly from side to side. Do that ten to 20 times then end by looking straight ahead and blinking a few times.

Fig. C “The Oh … My … Gawd”

Think classic eye roll, without the teenage angst. Keep your head still and start with your eyes in the 12:00 position. Move your eyes to the next hour, pause a second, then move to the next hour. Go around the clock five to ten times then rest your eyes by closing them for a few seconds.

Fig. D “The Wynkin’, Blynkin’ and Nod”

Unlike the children’s poem of the same name, this exercise is meant to induce alertness and brain stimulation. Alternate wynking with one eye, then the other, then blynk both eyes. Repeat ten to 20 times, then rest your eyes for a few seconds. WARNING: This exercise could bring unwarranted responses if performed in mixed company.

Feeling bright-eyed and bushy-tailed? Good. Call us, tweet us, friend us, meet us.