Connecting with consumers via social media is hard. It’s okay, you can say it. Today, brands have unparalleled access to the conversations, interests and critiques of their target audiences and in many cases, have no clue what to do with it.
Every Wednesday, our crew carves out some time to shake the hump day slump and exercise our critical eye by quickly evaluating design work that grabbed our attention in the previous week. No formality, no filter. Just reactions. If you love it, you hump it. If you don’t, you bump it. We want to bring you in on the fun. Remember, the goal isn’t to share the “right” opinion, it’s to share one at all.
R+M started as a design boutique in 1992, but founder Beverly Murray’s thirst for moving brands forward wasn’t quenched with one-off logos or brochures. Fueled by its first 20 years, the agency has grown into a firm respected for its strategic thinking and creative courage serving brands that value health, well-being and social responsibility.
“We are thrilled to be part of CareAnyware’s marketing team. Their recognition that one’s brand experience is not limited to a marketing silo is exactly what the doctor ordered.”
A local pianist was playing at a neighborhood venue. Seems during his performance he was offering the opportunity to paint his piano. The previously unplanned, possibly uneventful evening was quickly turning into a desire to be a part of something a little different.
What a great time to be in the field of brand management. From the beginning of commerce we’ve always known that if a product or service is not relevant to the value or demand of the audience, it will never get off the ground.
“When we engaged R+M three years ago to assist us in clearly articulating our unique value to the community, they got it.”
Part two* of my color series: Defining color characteristics and the emotional qualities of basic color categories. Red demands attention. This color has so much power and depth – we always seem to know what red wants. It grabs your attention then either gives you a warning or makes a statement. Either way, you get the [...]
Recently we had a “kick-off” meeting with a new client. Consistently these are highly productive meetings with the client’s leadership team. We deep dive into each individual’s responsibilities and their role in advancing the vision of the company. This is one of those rare times where, if you pay close attention to the details, you can get a really good glimpse of whether an organization looks at marketing as a culture or merely a department.
When brands aren’t true to their name, consumers suffer. Everyday, women ask more from our cosmetics. But, are we asking the right questions for our health? To better understand the emerging opportunities in cosmetic brands — women’s expectations and the industry’s response — I sat down with Kristin Adams, the founder and CEO of Afterglow Cosmetics.