When a brand delivers a remarkable experience that leaves you thirsty for more, we consider those THIRST moments. We congratulate three companies who gave us an experience that’s worthy of applause.
Referral Grown
At R+M we start every Monday with a status meeting. We talk about our weekends, the status of each project and what we call THIRST®/Anti-THIRST moments.
Painting the Piano
A local pianist was playing at a neighborhood venue. Seems during his performance he was offering the opportunity to paint his piano. The previously unplanned, possibly uneventful evening was quickly turning into a desire to be a part of something a little different.
Can Personality Increase Your Bottom Line?
Do yourself and your bottom line a favor. Determine what personality traits match your culture and seek people with those traits, they’ll be the ones that deliver your brand’s message as intended.
The Path to an Experience
I promised myself I wouldn’t do this, but I’m going to anyway. My first blog post was about Disney and I’m doing it again. My family just got back from the World and I noticed something that sparked an idea for a blog post.
The Imagineers at Disney are truly magicians when it comes to creating experiences for the guests in the parks. Their attention to detail and the multi-sensory approach to controlling how and what you’re experiencing is sometimes scary.
Show Me, Don’t Tell Me
Recently we had a “kick-off” meeting with a new client. Consistently these are highly productive meetings with the client’s leadership team. We deep dive into each individual’s responsibilities and their role in advancing the vision of the company. This is one of those rare times where, if you pay close attention to the details, you can get a really good glimpse of whether an organization looks at marketing as a culture or merely a department.
Are We Dying to be Beautiful?
When brands aren’t true to their name, consumers suffer. Everyday, women ask more from our cosmetics. But, are we asking the right questions for our health? To better understand the emerging opportunities in cosmetic brands — women’s expectations and the industry’s response — I sat down with Kristin Adams, the founder and CEO of Afterglow Cosmetics.
Brand Champions Get the Black Flag
Brand champions defend your brand, win or lose. A brand should always strive to take care of its champions, right? So why would a brand give its brand champions the black flag (racing’s penalty flag)? How long do you think they’ll remain loyal to your brand?
What Kind of Agency Partner Do You Want?
Do you want a Brand Surrogate, Brand Guardian, or Brand Custodian? The better your choice of partners, the stronger your brand will be.
The Ketchup Lady
She works at Wendy’s and she loves giving me a true handful of ketchup packets. Her seemingly meaningless gesture brightens my day.
We have a Wendy’s near our office. So sometimes in a pinch for lunch, Wendy’s it is. I’m not a huge fan, which is important. Their fries …
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