When a brand delivers a remarkable experience that leaves you thirsty for more, we consider those THIRST moments. We congratulate three companies who gave us an experience that’s worthy of applause.
What a great time to be in the field of brand management. From the beginning of commerce we’ve always known that if a product or service is not relevant to the value or demand of the audience, it will never get off the ground.
We live in a society where quick fixes are heralded, listening is a lost art and strategic planning is a luxury. Marketers are caught in a squeeze of expectations and a sea of suggestions. The answer is not another Powerpoint presentation, it’s getting everyone to see the big picture to make smarter decisions. It’s sometimes called a song sheet, but We call it a marketing dashboard.