Audience Matrix Best Practices

Audience Matrix Best Practices

How to More Effectively Connect with Your Audience As a marketer, the most important thing you must understand is your customer. You can purchase the latest and greatest technology. You can adopt the latest and greatest channel. You can integrate the latest and...
Nonprofit Marketing Best Practices

Nonprofit Marketing Best Practices

Typically annoyed by promotional interruptions to my Facebook stream, I will admit that one of today’s sponsored posts gave me pause. The news story featured Gwyneth Paltrow who had accepted Chef Mario Batali’s #FoodBankNYCChallenge. Not easily distracted by another...