Time To Give Your Brand Direction

Time To Give Your Brand Direction

If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
Blogs: An Open Forum

Blogs: An Open Forum

We R+Mers are a passionate lot. We discuss and debate anything and everything. (See the above photo. Discussion topic: do dogs make good art directors?) When it comes to blogs, our discussions cover a gamut of topics: How often should you blog? How long should it be?...
The Natural Order of R+M

The Natural Order of R+M

There is a natural order to things. To understand that order is to understand what could maintain or disrupt the balance. To maintain that order there needs to be a certain level of understanding. To understand the R+M ecosystem, each of us at R+M completed a...
Speak Engs

Speak Engs

Maybe it’s a sign of age (I’m writing this on my birthday, which brings me another year closer to old), but as a writer I’m getting a bit peeved at these young whippersnappers who are dismantling the English language with their inane quest to coolify words by...
Referral Grown

Referral Grown

At R+M we start every Monday with a status meeting. We talk about our weekends, the status of each project and what we call THIRST®/Anti-THIRST moments. These moments are customer service encounters that are either awesome, or unawesome; whether that’s the plumber who...