by Susan Nettles | Brand Strategy, Culture
A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
by Susan Nettles | Brand Strategy, Culture
When a brand delivers a remarkable experience that leaves you wanting more, we call that a THIRST® moment. In the world of creating brand experiences, there are people just doing their job – and then there are the THIRST makers – a backbone of people who infuse their...
by Susan Nettles | Culture, Health, Well-Being and Social Responsibility
Updated: February 2016 with new resource links. The fact that there’s a fountain of research studies, surveys and books, on the topic of “making meetings better” says to me that these necessary evils leave much to be desired. Their structure, impact on morale and...
by Susan Nettles | Culture
This year, June 26th is a special day for most – it’s national Take Your Dog to Work Day! For us, it’s an exciting day because the rest of the world gets to experience what we do on a daily basis. It never gets old. We love bringing our dogs to work. We love watching...
by Susan Nettles | Brand Strategy
First, let’s get the semantics out of the way. When we say unique value proposition (UVP), it’s the same as what some refer to as the unique selling proposition (USP) or a unique selling point. In case you didn’t pick up on the similarities, uniqueness is the name of...
