by Susan Nettles | Brand Strategy, Culture
A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
by Susan Nettles | Culture
This year, June 26th is a special day for most – it’s national Take Your Dog to Work Day! For us, it’s an exciting day because the rest of the world gets to experience what we do on a daily basis. It never gets old. We love bringing our dogs to work. We love watching...
by Susan Nettles | Brand Strategy
In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...
by Susan Nettles | Brand Strategy, Lead Generation
Let’s start this conversation with a whopper of a stat … So why don’t more companies make a focused effort on their referral program? Maybe because companies believe referral programs should build themselves – but that’s far from reality. Consider these pillars...
by Susan Nettles | Brand Strategy
First, let’s get the semantics out of the way. When we say unique value proposition (UVP), it’s the same as what some refer to as the unique selling proposition (USP) or a unique selling point. In case you didn’t pick up on the similarities, uniqueness is the name of...
