Living up to Your Brand Promise

Living up to Your Brand Promise

A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
Take Your Dog to Work Day

Take Your Dog to Work Day

This year, June 26th is a special day for most – it’s national Take Your Dog to Work Day! For us, it’s an exciting day because the rest of the world gets to experience what we do on a daily basis. It never gets old. We love bringing our dogs to work. We love watching...
7 Steps to Employee Brand Alignment

7 Steps to Employee Brand Alignment

In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...
Valuing The Unique Value Proposition

Valuing The Unique Value Proposition

First, let’s get the semantics out of the way. When we say unique value proposition (UVP), it’s the same as what some refer to as the unique selling proposition (USP) or a unique selling point. In case you didn’t pick up on the similarities, uniqueness is the name of...