by Susan Nettles | Culture, Health, Well-Being and Social Responsibility
Updated: February 2016 with new resource links. The fact that there’s a fountain of research studies, surveys and books, on the topic of “making meetings better” says to me that these necessary evils leave much to be desired. Their structure, impact on morale and...
by Susan Nettles | Brand Strategy, Culture
There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
by Susan Nettles | Brand Strategy, Culture
When a brand delivers a remarkable experience that leaves you wanting more, we call that a THIRST® moment. In the world of creating brand experiences, there are people just doing their job – and then there are the THIRST makers – a backbone of people who infuse their...
by Susan Nettles | Brand Strategy, Lead Generation
When a brand delivers a remarkable experience that leaves you wanting more, we call it a THIRST® moment. As customers, we’re counting on the relationships a company builds with us to last long after the product or service has expired. In the world of creating brand...
by Susan Nettles | Lead Generation
When a brand delivers a remarkable experience that leaves you thirsty for more, we call that a THIRST® moment. Seeing communications through the eyes of the customer is essential when helping our clients create THIRST. It’s our job to be critical, so when a customer...
