by Lauren McPhaul | Culture, Health, Well-Being and Social Responsibility
The celebration of Martin Luther King Jr. Day and recognition of Black History Month called to us a little louder this year. With so many in our beloved Black, Indigenous and People of Color communities experiencing dire racial, economic and health crises, doing...
by Lauren Hornick | Brand Strategy, Culture
Nothing about the summer of 2020 has been normal, at all. Early this year, COVID-19 grew in the US at an alarming rate, sending all college students home after spring break. All of my classes were moved to online and a large majority of students, including myself,...
by Chloe Hockham | Brand Strategy, Culture
As the final summer of my undergraduate career began to loom on the horizon, my top priority was to gain work experience through an internship program. I expected to learn about basic business operations, build my network and apply the skills I’ve acquired in the...
by Caralynn Belza | Culture, Health, Well-Being and Social Responsibility
We’ve officially submitted our B Corp recertification (flashback to five years ago) – which is another way of saying that we’ve been deep in the world of a 176-question B Impact Assessment that prompts us to stop and reflect on the impact we have on our society...
by Lauren McPhaul | Culture, Press
Sporting aprons and chef hats, the R+M crew greased and floured, sifted and stirred, poured and baked homemade cupcakes for the families at the Ronald McDonald House of Durham & Wake last month. As volunteer pastry chefs, we helped the house feel like a home,...
by Teryn Means | Brand Strategy, Creative, Lead Generation
We get questions all the time about creative as it relates to effective content creation – what type of media performs best for x, y, or z channel? Does my audience want to see more video or consume more white papers? When is it appropriate to point my prospects to a...
by Susan Nettles | Brand Strategy, Culture
A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
by Teryn Means | Brand Strategy, Lead Generation
Operating in the space of brand strategy, we often receive some version of the same question from our clients: “What are the most useful Google Analytics metrics, and where do I go to find these metrics?” In very relatable marketing terms, where can I go to see the...
by Chris Holleman | Lead Generation
Marketing automation is the popular “it” thing right now. In fact, various sources cite up to 70% of brands use marketing automation software to generate, nurture and measure customer behavior. By automating (and thereby eliminating) a lot of the tedious...
