by Lauren Brown | Lead Generation
We recently sent out a content marketing survey asking our network of savvy marketers how they leverage content marketing to strategically position their brand in the marketplace. Here’s what we found … Not surprising, one of the greatest content marketing...
by Susan Nettles | Brand Strategy
In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...
by Susan Nettles | Brand Strategy, Lead Generation
Let’s start this conversation with a whopper of a stat … So why don’t more companies make a focused effort on their referral program? Maybe because companies believe referral programs should build themselves – but that’s far from reality. Consider these pillars...
by Lauren Brown | Brand Strategy, Press
Collecting actionable data surrounding patient visits is critical to helping healthcare organizations improve the patient experience, increase team satisfaction and reduce operating costs. However, traditional methods for capturing these data are often cumbersome,...
by Teryn Means | Brand Strategy, Lead Generation
First things first. Let’s assume you have gone through a process that has helped you define your audiences, find your voice and put a stake in the ground as to your brand’s relevant differentiation in the marketplace. Now it’s time to pull it all together...
by Beverly Murray | Brand Strategy
Leading marketers are creating a brand experience to meet their customers where they are … and that’s in the driver’s seat. You hear it and may even say it, “make an emotional connection.” But have you evolved, truly evolved, what you and your team are doing to...
by Susan Nettles | Brand Strategy
First, let’s get the semantics out of the way. When we say unique value proposition (UVP), it’s the same as what some refer to as the unique selling proposition (USP) or a unique selling point. In case you didn’t pick up on the similarities, uniqueness is the name of...
by Susan Nettles | Culture, Health, Well-Being and Social Responsibility
Updated: February 2016 with new resource links. The fact that there’s a fountain of research studies, surveys and books, on the topic of “making meetings better” says to me that these necessary evils leave much to be desired. Their structure, impact on morale and...
