3 Tips for Developing Snackable Content

3 Tips for Developing Snackable Content

Sometimes I wonder … what was the business world like before the digital revolution? My career started with the advent of the World Wide Web in the early 1990s. Ever since, it honestly feels like both pace and pressure to optimize efficiencies have been increasing in...
Audience Matrix Best Practices

Audience Matrix Best Practices

How to More Effectively Connect with Your Audience As a marketer, the most important thing you must understand is your customer. You can purchase the latest and greatest technology. You can adopt the latest and greatest channel. You can integrate the latest and...
Time To Give Your Brand Direction

Time To Give Your Brand Direction

If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
Change, Change Management

Change, Change Management

There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
Check Out These Lead Generation Numbers!

Check Out These Lead Generation Numbers!

Companies that use marketing automation report seeing: 107% better lead conversion 40% greater average deal size 20% higher team attainment of quota 17% better forecast accuracy. What EVP of Sales doesn’t want a higher rate of lead conversion and bigger deals? The...