Living up to Your Brand Promise

Living up to Your Brand Promise

A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
7 Steps to Employee Brand Alignment

7 Steps to Employee Brand Alignment

In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...