Valuing The Unique Value Proposition

Valuing The Unique Value Proposition

First, let’s get the semantics out of the way. When we say unique value proposition (UVP), it’s the same as what some refer to as the unique selling proposition (USP) or a unique selling point. In case you didn’t pick up on the similarities, uniqueness is the name of...
Audience Matrix Best Practices

Audience Matrix Best Practices

How to More Effectively Connect with Your Audience As a marketer, the most important thing you must understand is your customer. You can purchase the latest and greatest technology. You can adopt the latest and greatest channel. You can integrate the latest and...