by Lauren McPhaul | Lead Generation, Press
From studying the product efficacy, safety and quality of shampoo, to advancing research and discoveries for the early detection of cancer, kidney and liver disease … our newest client is on the cutting edge of innovation. Metabolon is the world’s leading life...
by Beverly Murray | Lead Generation
Creating volumes of topical content is not enough to acquire new customers. Understanding your customers’ buy cycle and creating relevant content to influence your customer’s purchasing criteria … now you have my attention. As a marketer with a few gray hairs, I’ve...
by Greg Norton | Lead Generation
Sometimes I wonder … what was the business world like before the digital revolution? My career started with the advent of the World Wide Web in the early 1990s. Ever since, it honestly feels like both pace and pressure to optimize efficiencies have been increasing in...
by Greg Norton | Lead Generation
Companies that use marketing automation report seeing: 107% better lead conversion 40% greater average deal size 20% higher team attainment of quota 17% better forecast accuracy. What EVP of Sales doesn’t want a higher rate of lead conversion and bigger deals? The...
by Beverly Murray | Lead Generation
We have great conversations with our clients about how to make their marketing investments a success, from outlining marketing automation and content strategies to establishing a lead scoring approach, from automating behavior-based campaigns to phasing in social...
by Meaghan Toon | Lead Generation, Press
hVIVO (formerly Retroscreen Virology) is a UK life sciences company pioneering a technology platform which uses human challenge models of disease to accelerate drug discovery and development in respiratory and infectious diseases such as flu, asthma, RSV and cold. R+M...
