Emler Swim Schools, an established, award-winning swim school with 26+ locations in Texas and Kansas, was looking to re-energize their 40-year-old brand. They found us through their search for a partner who had been-there-done-that experience with growth brands.

 

And Emler shared our value of partnership and desire to help foster their brand with strategy and consistency. We were a perfect match.

Through our THIRST® (Unique Value Proposition) process we evolved Emler’s long-standing brand story to reflect their contemporary and relevant differentiation in an increasingly competitive market. We realigned their positioning to better connect with younger and first-time moms. And the messaging and creative that was borne out of THIRST more effectively conveyed their relevant differentiation. “Emler Sure” was emotionally reflective of their commitment to children, parents and their communities. Because at Emler, they don’t just teach swimming lessons. They make swimmers.

 

Since the evolution of the Emler Sure positioning and launch of new creative, we’ve increased new registrations per location, strengthened their brand equity to better position them for growth, and helped increase awareness of drowning as the leading preventable cause of death in children under the age of five. That’s a cause we’ll always fight for.

 

Brand Growth Success:

  • Successful capital investment by private equity firm
  • More than doubled retail growth, from 12 to 26+ locations within three years
  • 77% increase in student enrollment in underperforming schools since 2017
  • Reduced digital year-over-year, cost-per-lead by 90%, with only ½ of the previous media budget
  • 49% jump in Google search volume around the phrase “Emler Swim School” since 2017
  • 144% increase in click-throughs on programmatic advertising attributed to targeted, compelling creative

“I trust your experience. This is what you do. Bring me a child who cannot do a back float – that’s my expertise. But doing what’s best for us is your expertise. I trust you.”

— Jan Emler

“I trust your experience. This is what you do. Bring me a child who cannot do a back float – that’s my expertise. But doing what’s best for us is your expertise. I trust you.”

— Jan Emler

Services We Delivered

Unique Value Proposition
Print + Digital Creative
Sales Collateral + Support
Media Planning + Placement
Campaign Tracking + Performance Analysis
Content Strategy
Web Design + SEO
Communications Planning
New Location Launch Strategy

Don’t Just Be Unique

Emotionally Differentiate Your Brand.