Emler Swim School has been teaching children to swim for more than 40 years. They’re good at it too, boasting a 99% success rate. And they keep adding more and more schools throughout Texas and Kansas.

Emler Swim School has been teaching children to swim for more than 40 years. They’re good at it too, boasting a 99% success rate. And they keep adding more and more schools throughout Texas and Kansas.

We’ve been their trusted partner since 2014, when we developed their messaging, positioning, unique value proposition (UVP) and brand direction concept – “Emler Sure.” We’ve continually evolved the concept to stay fresh, yet true to its essence. Today we convey Emler Sure through their amazing students.

We’ve been their trusted partner since 2014, when we developed their messaging, positioning, unique value proposition (UVP) and brand direction concept – “Emler Sure.” We’ve continually evolved the concept to stay fresh, yet true to its essence. Today we convey Emler Sure through their amazing students.

Since the launch of the Emler Sure campaign, we’ve reduced Emler’s digital year-over-year cost-per-lead by 90%, with only ½ of their previous media budget.

We’ve also supported Emler’s growth from 12 to 23 school locations. And with drowning being a leading cause of death amongst young children, that means the opportunity to help save more lives together.

Since the launch of the Emler Sure campaign, we’ve reduced Emler’s digital year-over-year cost-per-lead by 90%, with only ½ of their previous media budget.

We’ve also supported Emler’s growth from 12 to 23 school locations. And with drowning being a leading cause of death amongst young children, that means the opportunity to help save more lives together.

“I trust your experience. This is what you do. Bring me a child who cannot do a back float – that’s my expertise. But doing what’s best for us is your expertise. I trust you.”

— Jan Emler

“I trust your experience. This is what you do. Bring me a child who cannot do a back float – that’s my expertise. But doing what’s best for us is your expertise. I trust you.”

— Jan Emler

Services We Delivered

Unique Value Proposition
Print + Digital Creative
Sales Collateral + Support
Media Planning + Placement
Campaign Tracking + Performance Analysis
Content Strategy
Web Design + SEO
Communications Planning
Site Launch Strategy

Don’t Just Be Unique

Emotionally Differentiate Your Brand.